Doodhwala website design

Re-designed the existing website to engage visitors and increase app downloads
Background

Doodhwala is a hyper-local grocery delivery service operating in Bangalore, Hyderabad and Pune. The service model is delivery fresh milk and groceries each day to customers before 7:30 AM.

My responsibilities
  • User research

  • Wireframing

Scope & constraints
  • The website does not have any e-commerce functionality. 

  • The service is app-only.

User research

Persona

Wireframe

Prototype

Concept 1

Concept 2