Redesigned the Doodhwala app

Designed the address input flow for ease of use and efficient route scheduling
Background

Doodhwala is a hyper-local grocery delivery service operating in Bangalore, Hyderabad and Pune. The service model is delivery fresh milk and groceries each day to customers before 7:30 AM.

My responsibilities
  • User research

  • Prepare the user flow diagram

  • Designing the address input flow for customers

  • Prototyping

Problems
  • No system to distinguish individual house and apartments resulting in delivery issues

  • Several text fields demanding user input

Scope & constraints
  • The backend database had to modified to accept the new address format

  • Second level of address validation by customer care team to eliminate GPS inaccuracy

User flow diagram

Wireframe

Prototype

Key outcomes
  • Enabled users to enter their address information through an easy to use interface.

  • Distinguish type of houses for efficient route scheduling.